increase of convertion to sales
increase of convertion to presentations
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At first, we created a work plan and organized a team to address the following tasks:
Developing a landing page (web quiz) to attract traffic;
Implementing a CRM system;
Integrating and training artificial intelligence for sales funnel optimization;
Launching advertising campaigns on FB/Instagram;
Creating banners for the campaign translated into Dutch;
Segmenting the target audience.
In the telecommunications sector, there are unique characteristics in business processes. These include long sales cycles, the necessity for high levels of trust in the company, and challenges with customers who do not respond to messages and calls. Statistics show that around 60% of people who submit inquiries do not respond, requiring special attention and strategies for engagement.
After implementing GPT and training it specifically for the company's services, we were able to reduce the workload on sales managers and increase the sales conversion rate by 32%. The bot:
responds instantly upon the first contact with the customer, 24/7;
engages in intelligent conversations, answers relevant queries;
prompts the customer to attend presentations by asking questions;
automatically progresses leads through the CRM sales funnel, and alerts sales managers about qualified leads.
