Increased conversion for buyers' responses
Increased convertion for presentations
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At the beginning, we planned for 6 months and organized a team of 8 people to solve tasks related to:
SMM, website development, brand book creation, advertising materials;
CRM system implementation;
AI integration and training for sales funnel;
Setting up advertising on META and Google.
Preparatory work on packaging took 1.5 months, including coordinating tasks.
In the real estate industry, there are distinctive features in business processes. There's a long sales cycle, a high level of trust must be established with the company, and managers are not always willing to work with buyers who do not respond to messages and calls. According to statistics, about 60% of people who submit inquiries do not respond, and they require special attention and handling.
Our company implemented an intelligent bot that increased the conversion rate of responses from buyers to 75%, and doubled the conversion rate to presentation. Such high metrics for the market became possible because the bot:
responds immediately at the first contact with the buyer at any time of the day;
continues an intelligent dialogue and answers necessary questions;
sks questions prompting the buyer to attend the presentation;
automatically moves the lead through the sales funnel in CRM and notifies the sales manager about the target lead;
and saves realtors' time on working with the "warm base" - usually, nobody takes care of it.
We also implemented a voice bot that processed a database of clients who were considered non-targeted because they didn't respond to realtors' messages.
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Scene Villas Development company saved money on paying additional employees who would handle the warm leads in CRM. Now there's no need to worry about clients, as automation from Aide4biz improves service quality and boosts sales in the company.
